If You're Not Using AI for Vibe Marketing yet, This Just Might Change Your Life
Have you ever wanted to clone yourself - or others - to be able to build out a full marketing campaign (including audience targeting, messaging, mockups, lead magnet, and even a landing page draft) to serve as copywriter, designer, performance marketer, or web developer? This is what vibe marketing makes possible. It’s not a mood. It’s a method.
Exploding Topics wrote about this and noted that, “vibe marketing” is how modern marketers use generative AI to orchestrate high-quality, cross-channel content. It's similar to “vibe coding,” where non-technical people are developing prompts in a modular, testable, and scalable way, to produce code.
Vibing is how lean teams in development, marketing, and more can execute like a department.
What Is Vibe Marketing (Really)?
Vibe marketing is a hands-on workflow where marketers iteratively guide AI to generate complex creative deliverables.
This includes:
Generating multiple tone-matched variants of headlines or CTAs
Using AI to simulate user journeys and critique website UX
Building entire campaign frameworks from a single prompt series
You’re not just asking ChatGPT for a blog post (for example), you’re building a multi-part campaign from a single chat. And if you want to take it further, you can "productize" this process by creating a custom GPT (aka AI Agent). This is available in the premium version, where your $20 subscription will pay for itself instantly.
Upload your company’s messaging, style guides, audience segments, and example assets into your Agent's knowledge base, and it will generate (mostly) on-brand content across formats. You've gone from creating content to operationalizing your marketing, and creating a content engine.
Why Vibe Marketing Matters for Small Teams
Producing marketing outputs can require coordinating across a team of specialists, for example copywriters, designers, analysts, and campaign managers. That’s not a reality for most startups or small businesses.
Vibe marketing changes that.
When you learn to “vibe code” your marketing, prompting generative AI like a developer builds software, you unlock the ability to execute like a full-stack team.
Here’s what that looks like:
Write, test, and refine 10 campaign angles in an hour
Generate a month’s worth of content in a single sitting
Audit your own messaging and funnels with AI that behaves like a strategist
Create campaign-ready content (emails, social posts, CTAs) in minutes
Test different tones and messages
If you’ve ever said, “I just don’t have time to write all this,” or “I wish I had someone to help me turn this idea into a campaign,” vibe marketing solves that.
Getting Started With Vibe Marketing (Even If You’re New to AI)
You don’t need to be an AI expert to try this. You don't need a class. You just need a clear objective and some patience with yourself (and the AI) while you experiment. Just start typing: prompt, assess, iterate, repeat.
Here’s a simple way to start:
Pick one task you repeat a lot
Think: writing email campaigns, drafting LinkedIn posts, building landing page copy. Choose something that eats up time.Use AI to build drafts...fast
Give ChatGPT (or a your AI tool of choice), give it your brand info, tone of voice, and objective. Then ask it to create 2 to 3 versions of your task. Don’t settle for the first output. Prompt again:
“Make it more benefit-driven.” “Try a more conversational tone.” “Add a stronger CTA.” "Don't use em-dashes."Build a prompt template you can reuse
Save the version that works. Next time, you’ll get to a usable draft even faster. That’s your “vibe code.” It’s like building your own AI-powered marketing assistant. Consider building agents with conversation starters to kick off common tasks with a single click, and workshop within the chat.
How We’ve Built Vibe Marketing into Wheelhouse Workflows
At Wheelhouse, we’ve fully integrated vibe marketing into powering our business and supporting client delivery. Here's how:
Proposals: We upload AI transcription summaries of our client discovery calls, proposed strategies and plan into a proposal generator, which draws on templates, example outputs, a company overview doc, etc. and creates 85% good proposals in seconds.* Seconds.* We come in to perfect and add to the outputs.
Audits: We have trained agents on our IP and proprietary frameworks to audit websites' clarity, structure, SEO, and AEO discoverability and craft recommendations in a clear, structured format. We are able to add to these V1s, which saved us hours of explanatory and formatting time.
Content Creation: We use our AI Agent to draft blog and social posts, adjust tone for each platform, suggest SEO and AEO best practices, and source relevant articles that support our content strategy.
Vibe marketing isn’t a trend. It’s a skill set. The marketer who knows how to talk to AI like a developer talks to code? That’s the one scaling faster in 2025.
Want help integrating this approach into your marketing ops?
Reach out, let’s map your vibe stack.
Frequently Asked Questions
Q: What is vibe marketing and how does it work?
Vibe marketing is a workflow where marketers use generative AI (like ChatGPT or custom GPTs) to produce high-quality content across formats—emails, social posts, landing pages, and more. Unlike traditional automation, vibe marketing allows for back-and-forth creative development through prompts, making it feel like working with a strategist, copywriter, and designer all in one. It's especially valuable for small teams that need to scale marketing without hiring full-time staff.
Q: How do I start using GPTs and vibe marketing in my business?
Start by identifying one task you repeat often, like writing blog posts or social content. Use ChatGPT to draft 2–3 variations. Prompt it with your brand tone, target audience, and format. Then refine: ask for stronger CTAs, clearer benefits, or tighter structure. Once you’ve got a version you like, save your prompts—this becomes your "vibe code" to repeat for future tasks. With tools like custom GPTs, you can upload your brand guides and templates to streamline the process further.
Q: Is vibe marketing the same as content automation or AI copywriting?
Not exactly. Vibe marketing is more strategic and interactive than simple automation. While automation sends prewritten messages on a schedule, vibe marketing helps you create those messages with AI in a way that mirrors human collaboration. You can generate a complete campaign—from initial idea to final assets—through an iterative, conversational process. Think of it as running a creative sprint with AI that knows your brand.
Q: Can I build a custom AI agent to handle repetitive marketing tasks?
Yes—and it’s one of the most effective applications of vibe marketing. With tools like ChatGPT (Pro) or custom GPTs, you can create AI agents tailored to your brand, audience, and workflow. These agents can be trained with your messaging frameworks, voice guidelines, example outputs, and FAQs—so they generate consistent, brand-aligned content for tasks like proposal writing, blog drafts, or website audits. This turns AI from a “tool” into a reusable asset your team can rely on every day.
Q: Does prompting AI repeatedly actually improve its performance for my brand?
Yes, in a way. While public tools like ChatGPT don’t "learn" from your past chats unless you create a custom agent or save session data, your iterative prompting absolutely trains your approach. Over time, you’ll develop better prompt templates (vibe code) that get you to high-quality outputs faster. If you use a custom GPT, you can embed your tone, structure, and process—so it improves at producing on-brand content the more you fine-tune the knowledge it draws from.
