About wheelhouse marketing
The right amount of marketing expertise you need. Just when you need it.
Now start-ups, small businesses, and solopreneurs can access two marketing leaders, without the full-time price tag.
meet The founders
With a combined 50 years of experience growing companies big and small, Devra and Bari know what it takes to build and scale a successful business. We’ll apply the skills we’ve built working with some of the biggest — and smallest — brands, in a variety of industries, to help your emerging business break through the noise.
Devra prywes
Devra is a marketing strategist and growth leader with a track record of building emerging catetgories, launching new companies, and growing established brands across retail, entertainment, gaming, AdTech, SaaS, and media. She has built and scaled marketing teams at start-ups and high-growth companies, led the charge on crafting differentiated company narratives that attract new customers, and grown revenue 13x.
Some of the brands Devra has worked on include Epic Games, A+E Networks, Major League Baseball, Barnes & Noble, P&G, LEGO, Paramount, GAP, FC Barcelona, and Mary-Kate and Ashley. She is known for her ability to turn complex marketing challenges into clear, actionable plans that deliver real results.
Devra has been named a “Top Woman in Digital,” a “Top Leader in Technology,” and has served as a media expert for Forbes, Fox, NBC, MediaPost, AdWeek, NYU, and Rutgers University. She has an MBA from New York University’s Stern School of Business in Marketing and Entertainment/Media/Technology, and studied Cognitive Science with concentrations in Artificial Intelligence and Learning Science at Northwestern University.
She is also a therapy dog team (with her bernedoodle Zeus) and a marketing mentor with SCORE, a resource partner of the U.S. Small Business Administration.
Bari Cener
Bari has built a reputation as a dynamic marketing strategist with deep expertise in brand growth, digital advertising, and operational efficiency. She has partnered with top clients like IQVIA Digital, Zebra Technologies, Houston Methodist, and PexCard to develop marketing programs that elevate brand awareness and drive customer acquisition across B2B and B2C markets.
She specializes in demand generation, customer acquisition, and brand storytelling, helping companies create impactful marketing strategies that drive measurable growth. Passionate about making marketing accessible and effective for small businesses, Bari brings a pragmatic, results-driven approach to every engagement.
Bari’s expertise in fashion, beauty, health, and lifestyle has been showcased in esteemed national magazines and publications. Her exceptional storytelling has earned her recognition from the Society of Professional Journalism for outstanding achievements in feature writing.
Contact us.
Interested in working with Wheelhouse?
We’d love to help!
Here’s our rate card & we look forward to hearing from you.